My name is Britton Hennessy.
I’m a UX Designer who architects powerful design systems and cultivates effectiveness in product teams.
As an experienced designer and manager, I have built products and solutions for companies in the SaaS, enterprise, and ecommerce industries for over 7 years.
I run global teams that believe in building uncompromising digital experiences and getting shit done.
I am also extremely passionate about education, urbanism, eco-tech, infrastructure, and making the world a slightly better place to live in.
I have worked with both students and established organizations, teaching them strategies and techniques on pitching their ideas, conducting research, implementing design systems, and positioning themselves to hold a long-term strategic advantage. Throughout my career, I have worked with several incredible companies such as Kount, J.A. & Kathryn Albertson Foundation, Lone Cone, Ridgeline Insights, The Modern Hotel, Idaho Board of Tourism, Delta Vehicle Systems, and many more.
I spend a lot of my free time traveling and experiencing new places on two wheels. I also pursue other passions and spend much of my free time playing soccer, auto-x, shooting 35mm film, and playing real-time-strategy games.
I'm a big fan of oxford commas, flexbox, rock-solid accessibility, and Bayern Munich ⚽🥇.
After the acquisition of Crave Tech, a small team of blazed a new path, building the next generation of AI-powered delivery software for enterprise restaurant groups.
Alongside a small team of developers and product leaders, I played the role as the founding designer for the entire project. And for those who know, when you're the only designer, you get to do everything.
From customer research and testing, to building pitch decks, designing our MVP, to scoping out the next few years of design initiatives, Linked Eats was the ultimate UX challenge I had ever embarked on.
It all started with free burgers! I am fortunate to be the design lead on a brand new MrBeast Burger web and mobile app. Our team has been building and collaborating alongside world-class creators to build brand experiences that go beyond your templated ecommerce system.
Working with some of the largest restaurant groups, we launched incredible ordering tools, tracking systems, and mobile apps to further expand some of the most successful creator and celebrity brands the world.
With a target of about 20 million concurrent users, and worldwide expansion planned, we set out to build the ultimate virtual brand ordering app.
The ultimate story of an ambitious startup. Growth, success, failure, lessons learned, and everything in between.
As part of a fresh team of 3 designers, 20 developers, and various other product positions, we built a number of incredible software solutions to bring multi-brand kitchen solutions to the growing world of ghost-kitchens and on-demand delivery.
In the course of a year, I led the design vision and built out the foundations of the Crave Design System. This fostered the development of a suite of 7 different products ranging from Mobile Apps, Kiosks, Catering Websites, KDS Screens, and Administrative Restaurant Management.
I led the entire redesign, rebranding, UX and UI, and marketing efforts during this time. Working with our small team of developers, we built more features, functions, and capabilities into the software in a single year, than the previous five combined. Ricochet is now the most highly reviewed POS in the segment and the first to build an entire POS natively for the iPad. The organization is staged to double its revenue in 2021 and grow beyond that in later years.
-> How Research Guides Outputs
PC Part Picker is one of the most popular websites in the world for designing and modifying your home PC. With a comprehensive catalog of over 10,000 unique PC components, they have served the gaming and PC building industry for several years. Throughout that time, the service has grown a little stagnant with legacy designs, lack of compelling branding, and failing to adapt to the growth and popularity of the gaming industry. I go through the platform, highlight areas of opportunity, research, design, and mock up the future of PC Part Picker.
-> The Impact of a UI Refresh
Building a seamless ecommerce platform was particularly challenging for Delta Vehicle Systems because of the vast array of products they sell. Their products can ship from either the US or Japan, some ship freight, some require customs agreements, some drop ship from partners, others are manufactured on-demand. It was an incredibly complex and challenging endeavor. The results have this far been extraordinary. With the new website, a revised order system in place, and an overall improved brand, sales have increased an incredible 400% year over year.
-> How to Scale Ecommerce for SMBs
The beauty of design is it's always changing. But it's also important to lean on a set of truths.
I've learned a lot about UX over the years, but there are always a few things the remain true.
If you would like to get in touch with me, please do so however you see fit! I enjoy getting together with people all around the world to talk about marketing, design, and how the world moves forward with intentional and compelling products. I am not currently seeking any freelance opportunities, but I would still love to discuss it with you. Maybe we can figure something out.